Survey to understand areas’ needs - 23 August 2017

Part of the information gathering will include a retail study, commissioned with experts Peter Brett Associates (PBA) that will involve asking residents about their shopping and leisure preferences.

A telephone survey, involving around 1,000 residents across the two areas, will be conducted by NEMS Market Research.  The information provided will help give the councils a better understanding of how and where people like to shop and spend their leisure time.

The survey should take approximately seven and half minutes to complete.  Most approaches will be made outside normal working hours in order to make sure working households can take part.

The results of the survey will help to inform evidence for the Employment, Retail and Leisure Study which will form part of the wider planning policy evidence base in regard to future retail needs across the authorities.

The telephone survey will include a question about household spending in relation to income.  Residents can be assured that all information gained from this question will remain confidential.  Information from the survey will be handled according to the eight Data Protection principles of good information handling practice, as required by the Data Protection Register.

Taunton Deane Borough Council and West Somerset District Council would welcome people taking part in the survey greatly appreciates all responses.  They stress that anyone who may be contacted is under no obligation to take part.

If you would like to know more about the Employment, Retail and Leisure Study please email mwilsher@westsomerset.gov.uk or ring Martin Wilsher in Planning Policy on 01984 635334.